The latest Phillips campaign ‘You Need To Hear This’ from our London office has set the tone for digital in the advertising and music world. By incorporating an 80′s themed video game and a music experience which allows you to land up with something awesome and remixed personally by you.
The game was built around the music provided by Swiss Lips’ latest track ‘Carolyn’ and players use Sam (Lead singer of Swiss Lips’) as the main character who is hell-bent on saving his damsel in distress Carlyn from the Flame Gang anarchists. The style of the game was created around the vision of a traditional 16-bit driving game with a millennial vibe comprised of remixes and and video in a 3D environment.
This digital experiment consists of seven audio environments all provided by Swiss Lips who created every audio element specifically for the use of the game. The player has the chance to view multiple scenarios and has the potential to create thousands of potential remixes. The player with most views of their mix gets ranked on a leader board too!
Watch out for the release of Swiss Lips’ Carolyn single which is to be released on Vevo.