Castle Lager brought South Africa together with two great feats in one even greater day.
On Heritage Day the Castle Lager team took braai to the next level in six cities across South Africa. They set out to break the Guinness World Record for the most people braai’ing (technically cooking) at the same time. The result? A new World Record with 2353 tong-gripping participants!
As part of these celebrations, Castle also launched their #BraaiNation app with braai tips, recipes from SA’s favourite sports legends, beer timers and braai timers, and even a quiz to keep you entertained while your meat cooks to perfection. Essentially everything you could ever need from a braai-friendly phone, aka “BraaiPhone”.
“The BraaiNation app is the most beautiful consumer app that we’ve ever created,” says Jason Goliath, Castle Lager Braai Relations Officer (B.R.O). “We’ve packed an amazing amount of innovation into this BraaiPhone and we think consumers are going to love the functionality that assists with the cooking of your meat and cooling of your beer.”