As Cell C believes in championing the consumer, the brand now seeks to enable everyday South Africans to realize the power they hold within themselves. Through this campaign, Cell C hopes to entrench the reason why people need to believe in themselves and in each other by making their dreams come true.
If people only believe in themselves and in each other, there’s no telling what greatness can be accomplished. It was this thinking that led us to construct the creative platform: “You’re more powerful than you think”.
Neo Mashigo, Executive Creative Director says, “This campaign is a showcase to all South Africans that Cell C will always support their beliefs and dreams. The aim of the 360 degree campaign is to creatively inspire people to push themselves to achieve their dreams with Cell C guiding the way. Through this Cell C will generate sustainable brand affinity and will inspire people to make their dreams come true through the power of belief.”
Executive Creative Director: Neo Mashigo
Art Director – Marcus Moshapalo
Art Director – Justice Mukheli
Copywriter – Justin Oswald
Senior Strategic Planner – Stefan Siedentopf
Business Director – Masego Motsogi
Head of TV Production – Debbie Dannheisser
Managing Partner – Colleen Berrange