David Ogilvy had a great outlook on the creative world. In his book, ‘Confessions of an Advertising man’ he shared his thoughts on creativity, “The creative process requires more than reason, most original thinking isn’t even verbal. It requires ‘A groping experimentation with ideas, governed by the intuitive hunches and inspired by the unconscious.’ The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”



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