Energy drinks are aimed at getting people to do more, and more, and more. They seem to miss that there are normal everyday events that require energy to get through, or excel in. Lucozade is there to help you overcome those tricky and tiring moments, those “give-me-strength” moments.

To illustrate this, Lucozade created a campaign of radio advertisements to symbolize the energising effect of Lucozade.

Credits:
Executive Creative Director: Mariana O’Kelly
Executive Creative Director: Neo Mashigo
Creative Director: Molefi Thulo
Creative Director: Peter Little
Copywriter: David Krueger
Art Director: Tammy Retter
Business Director: Candice Shortt
Group Account Director: Lauren Mallett-Veale
Account Manager: Brett David
Strategic Planner: Stefan Siedentopf
Sound Engineer: Louis Enslin (Produce Sound)

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