It’s #APEX time and we’re holding thumbs for the awards ceremony!
Our first entry is KFC ‘Faces of Hope’ campaign, which saw donations amount to an incredible R3.7 million (85% above target).
KFC’s ‘Faces of Hope’
We also entered KFC’s ‘Double Down’ launch campaign, which drove category sales by 50% (33% above target).
KFC’s ‘Double Down’
Cell C’s ‘Wake Up South Africa’ campaign enabled the brand to achieve in one year what it was unable to in the last ten.
Cell C’s ‘Wake Up South Africa’
Our fourth entry is Castle Lager’s ‘Finding Tomorrow’s Bafana Together’ campaign, which in 2013 helped raise a total of R5.5 million – contributing to the discovery and development of local football talent.
Castle Lager’s ‘Finding Tomorrow’s Bafana Together’