Ogilvy Public Relations (OPR) is situated in the heart of Bryanston, neighbouring Fourways and Lonehill in Johannesburg. This makes it a part of the community in which The Baby House is located. OPR took an interest in The Baby House a couple of years ago and still support it from a public relations perspective as a pro bono client.
“We would like to take it one step further and commit to donating R1 000 per month towards the rent of The Baby House for the next year,” said Joanna Oosthuizen, Managing Director, Ogilvy Public Relations.
The Baby House relies on the community to assist with the running costs of the House and rent is a necessary expense. OPR would like to challenge other PR agencies in Johannesburg to do their part in taking care of South Africa’s children by also contributing to the rent of The Baby House on a monthly basis.
Robin Fenn, founder of The Baby House, opened its doors in 2011 as she realised the great need that exists in our country for this kind of establishment.
“South Africa has an estimated population of 50 million people of which approximately 18 million are children. More than half of these children live in poverty”, said Fenn. “The HIV/AIDS epidemic has left a vast number of children orphaned and it is expected that by 2015 that 5.7 million children, a third of all children in our country, would have lost one or both parents to the epidemic,” she continued.
The Baby House has been a refuge to 21 children since 2011 and has enjoyed great success with 15 children being adopted already. The Baby House offers a family environment, which ensures that the integration into their ‘forever families’ is a smoother transition.
The amounts that are pledged towards rent will be a huge help as the money normally used for rent will be reallocated to meet other needs within the House and that of the children.