Maljan

The winter chill coupled with the ever-convenient power outages make for a dismal combination that we can all relate to. This makes keeping warm a bit of a dilemma, but Jacaranda FM’s MalJan found some creative ways to keep warm – what would you be willing to do to keep the cold at bay?

First Maljan took to the streets and proposed a ‘Sip for a Strip’ but had no luck. Considering his failed attempt to keep warm, he then took a more extreme approach by organising a rendition of  “hot summer” songs whilst riding an exercise bike in a freezing shower.

After picking up that Maljan’s attempts had failed, Wild Bean Cafe and our friends over at Geometry Global SA jumped at the opportunity to reward him and the entire Jacaranda FM team with the warm coffee that they deserved – and no one needed to strip for it! They also came up with a really cool poster to go with it!

Nice work #TeamGG! We love tactical & clever real-time marketing!

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