africared

Meet the #AfricaRedAllStars!

Headed up Mpange Chapeshamano, this team focuses on liberating brands across Africa. With solid partnerships in over 16 markets, they ensure a seamless execution of campaigns for their clients, right from strategy development through to campaign execution. They have a clear understanding of the various African markets, a solid network of best of breed agencies in market and an effective project management model.

View some of their recent work below.

DStv Africa “Dr Turner Show”

Rationale
Given the increasing competitor activity in the Pay-TV category, client briefed the Africa Red team to create an advertising campaign which showcases DStv Africa’s superior content offering, whilst highlighting the weaknesses in competitors. Given the complexity and difference in nuances across Africa it was challenging to create a campaign which resonates across the continent. We therefore developed a character called Dr. Turner, who provides viewers with solutions towards their entertainment problems. “If it’s not DStv you are watching, just TURN IT OFF!” is his key message to all viewers out there.

Dr Turner 2

Dr Turner 1

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