Help a group of of South African township kids to amplify their voices through creativity!
We are very excited to share this project with you, but firstly, we’d like to provide you with some context:
At the beginning of this year, Umuzi Photo Club launched “The Power of 50″, an innovative 12-month programme aimed at helping talented young people become the next generation of creative professionals. Umuzi is a youth development organization that works with young people in under-resourced communities to create socially informative multimedia, which inspires engaged citizenry, youth activism, and change.
The programme combines essential artistic skills with on-the-job training and offers placement opportunities within the professional, creative industry for all graduates… and this is where Ogilvy comes in. Our creative team has had the pleasure of mentoring and guiding 5 of the talented 50 through a live brief and pitch process. These are the incredible results:
Our names are Sithembiso, Simangele, Obakeng,Tebogo and Lucky.
Towards the end of last year we were hand-picked to study at a tertiary institute that recognises creative ability in kids from underprivileged communities around South Africa – kids who would never have had access to that type of education. Or any type of education, most probably.
We’re a group of budding photographers and one graphic designer, and as an assignment we were tasked with creating an exhibition that reframes and visualises South African youth. When we were brainstorming creative ideas, we never imagined that it would turn into a business idea. But here we are.
We’ve spent the last few weeks taking photographs that give insight into the youth. Into us. Now we’re busy translating these photos into graphic designs for a range of socks that we’re hoping to produce.
The creative thought behind the project is that people generally have a very negative perception about the youth. We want to challenge that perception by asking people to quite literally, put themselves in our socks.
We’ve been in contact with some sock manufacturers and it seems like the smallest run of socks that we can do per sock design is 250. To produce one design each (that being five designs in total) we’re in for about ZAR50 000 (or roughly $5000). We figure that if we manage to cover this initial outlay then we can produce the other designs with the profit that we make from the sales of our first run. It’s going to be awesome; we can feel it in our feet.
Please help us achieve this by going to our indiegogo page and donating what you can.
This idea might not change the whole world. But it will change a small part of it. The part that we live in. And right now, it ain’t the greatest part. It’s a place where people, our neighbours, some of our families, treat us like pariahs because we go to school and hope that one day we will make a little more of our lives than they have.
Forgive the drama but this could be our way out.
Like all new products on the market, we suppose we run the risk of not moving our stock. The great thing about this project is that even if we don’t make sales, we’re still making art.
If you can’t help with good ol’ greenbacks then please use the Indiegogo share tools to tell other people about Seeks Sock Co. Also, if you find yourself in the vicinity of Johannesburg on the 23rd of October come to our exhibition. We’ll keep y’all posted on the details.