#ogilvychange, Ogilvy & Mather’s behavioural sciences practice, launches in the country this week, offering clients a new perspective on building their brands with the latest thinking in cognitive and social psychology combined with Ogilvy’s communications expertise.

Ogilvy & Mather’s behavioural science practice, #ogilvychange, will further expand its global footprint yet again this month; this time in South Africa.

A frenetic consumer culture has caused brands to market their products with little regard given to the number of decisions customers make on a continuous basis in today’s modern world.

Since launching in London in 2012, #ogilvychange has striven to restore the

balance, combining the gravitas of leading research in cognitive psychology and behavioural economics with the communication expertise of the
Ogilvy & Mather Group (O&M). #ogilvychange melds a team of creative marketing architects with an active community of behavioural science experts, including leading academics. The result is a duo that makes for valuable and actionable insights that can translate into the real world, to real people and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 to real behavioural change — influencing people’s behaviors and, finally, their purchasing decisions.

Led by long time behavioural economics champion, co-founder of #ogilvychange and Jez Groom, Co-Founder of #ogilvychange and Group Strategy Director of O&M UK, Makhele will oversee the practice in the South Africa. In addition, and to introduce the practice to current clients, O&M will host exclusive workshops over the next few days, faciliated by both Sutherland and Groom.

For more Little Ideas from Big Thinkers visit www.ogilvychange.com or follow @ogilvychange on Twitter.

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