alistair mokoenaWe are proud to announce that Alistair Mokoena has been appointed Managing Director of Ogilvy & Mather Johannesburg.

Ally, as he is known to many, has spent the last two years at FCB Johannesburg where he served as Managing Director. He played an instrumental role in the turn around of the agency, which has experienced creative and commercial success this year.

A well-respected industry leader, Mokoena has held leadership positions at some of South Africa’s blue chip companies, including Unilever, South African Breweries, Mondelez and at Absa where he was head of marketing for the Retail & Business Bank.

“Ally has extensive integrated marketing experience from the both client and the agency side. His perspective will be invaluable to us as we adapt our model to service an ever changing integrated marketing landscape,” said Abey Mokgwatsane, Chief Executive Officer of Ogilvy & Mather South Africa.

Mokoena looks forward to joining the O&M family, saying, “I’ve spent 8 of my 17-year marketing career as a client of Ogilvy. I know the brand well and have huge admiration for its people and the work that they do. The Ogilvy team are like family to me and the opportunity to join them is an exciting one.”

Mokoena holds an MBA as well as a BComm and LLB degree from Rhodes University. He completed a Management Development Programme at UCT’s Graduate School of Business and is also a Chartered Marketer through The Marketing Association of South Africa.

In concluding, Mokgwatsane stated, “As we are constantly challenged by the changes in our industry, we ourselves need to look for the most dynamic people to help us shape the future of our business. We believe Ally fits the role perfectly and with us also announcing our merger with Gloo this week, it gives him an excellent opportunity to lead his Jo’burg team in creating an agency of the future.”

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