CakeSale_FINALv3This is the first year that we’re running Love Projects – opportunities for everyone to get more involved in the amazing environment we work in – our unique Brand Buildings and the grounds. It’s an invitation to “bring yourself to work”.

Each of the projects focuses on a specific area, and tomorrow, #Team Nunu, led by Ogilvy & Mather SA’s Chairman, will be hosting a Bake Sale to raise money for the gardens around our offices. Central to this will be more spaces to work outside while soaking in some sun; as well as a communal vegetable garden. The veggie garden will be filled with tasty, healthy snacks that will be free for everyone to grab and munch on. We’ll also donate some of the big harvests to The Topsy Foundation.

If you’re in our hood, pop by for some cake tomorrow at 10:30.

We wanted to share some more of our work that won at #Cannes last week.

We were lucky enough to receive a Silver Lion for our ‘Cribs’ campaign for Huggies Gold.

Take a listen!

Executive Creative Director: Mariana O’Kelly
Executive Creative Director: Neo Mashigo
Creative Director: Peter Little
Copywriter: Dan Parmenter
Copywriter: Chantelle Dos Santos
Business Director: Bridget Christensen
Radio Producer: Tercia Makhubela


Ogilvy Public Relations (OPR) is situated in the heart of Bryanston, neighbouring Fourways and Lonehill in Johannesburg. This makes it a part of the community in which The Baby House is located. OPR took an interest in The Baby House a couple of years ago and still support it from a public relations perspective as a pro bono client.

“We would like to take it one step further and commit to donating R1 000 per month towards the rent of The Baby House for the next year,” said Joanna Oosthuizen, Managing Director, Ogilvy Public Relations.

The Baby House relies on the community to assist with the running costs of the House and rent is a necessary expense. OPR would like to challenge other PR agencies in Johannesburg to do their part in taking care of South Africa’s children by also contributing to the rent of The Baby House on a monthly basis.

Robin Fenn, founder of The Baby House, opened its doors in 2011 as she realised the great need that exists in our country for this kind of establishment.

“South Africa has an estimated population of 50 million people of which approximately 18 million are children. More than half of these children live in poverty”, said Fenn. “The HIV/AIDS epidemic has left a vast number of children orphaned and it is expected that by 2015 that 5.7 million children, a third of all children in our country, would have lost one or both parents to the epidemic,” she continued.

The Baby House has been a refuge to 21 children since 2011 and has enjoyed great success with 15 children being adopted already. The Baby House offers a family environment, which ensures that the integration into their ‘forever families’ is a smoother transition.

The amounts that are pledged towards rent will be a huge help as the money normally used for rent will be reallocated to meet other needs within the House and that of the children.

For more information on The Baby House, visit their webpage or get in touch with Robin Fenn on 082 322 3485 or

Energy drinks are aimed at getting people to do more, and more, and more. They seem to miss that there are normal everyday events that require energy to get through, or excel in. Lucozade is there to help you overcome those tricky and tiring moments, those “give-me-strength” moments.

To illustrate this, Lucozade created a campaign of radio advertisements to symbolize the energising effect of Lucozade.

Executive Creative Director: Mariana O’Kelly
Executive Creative Director: Neo Mashigo
Creative Director: Molefi Thulo
Creative Director: Peter Little
Copywriter: David Krueger
Art Director: Tammy Retter
Business Director: Candice Shortt
Group Account Director: Lauren Mallett-Veale
Account Manager: Brett David
Strategic Planner: Stefan Siedentopf
Sound Engineer: Louis Enslin (Produce Sound)

Creativity is often caricatured as that unplanned eureka moment, but in fact a growing body of evidence suggests creativity is like any other habit: It must be nurtured.

But the how is the hard part. Everyone’s method of spurring creativity is different. Digiday spoke to a group of ad creatives to see what their creative processes look like and what tricks and habits they’ve developed to make sure they keep their — and their teams’ — creative juices flowing without burning out. While serendipitous moments of inspiration in the shower do matter, these are a few useful tactics and important markers to keep in mind as a creative.

1. Go live life
“You have to immerse yourself in the world and absorb a lot of life and really fill yourself up with that,” said Chris Garbutt, executive creative director at Ogilvy. “If you are empty and all you do is go to work everyday, you won’t have much. There’s a lot of rational thinking on the client side, and our job is to translate the rational into the emotional.  To do that, you have to be in touch with your own feelings and not be afraid to expose those feelings to a group of people in a room.”

2. Listen to your gut — and others
“Your first gut reaction is really important,” said Patrick Stern, chief creative officer at iCrossing. “Anyone can be a catalyst in this process. Very quickly after a brief, I’m looking to see everything up on a wall and to get gut reactions — it can be from the account person, the technologist, anyone.”

3. Consume everything
“I immerse myself completely in knowing everything that’s been done in a genre when I’m working on something, to know where the boundaries are of what has and hasn’t been done,” said Jason Zada, film director. “I consume a lot of things — whether it’s movies, TV shows, articles, just a lot of media — it’s part of knowing what’s fresh or interesting or what hasn’t been done.”

4. But also know when to turn everything off
“I try really hard to go between consuming a lot of culture and not consuming any culture,” said Matt O’Rourke, creative director at Wieden + Kennedy. “A lot of people sit and watch and read and talk about everything, but you need to take time to process it all and think about what it really means and the broader implications of it.”

5. Forget “brainstorming”
“No great idea ever came out of a brainstorm — no one takes accountability,” said Shira Bogart, group creative director at AKQA. “People management becomes important in developing ideas — you have to keep teams focused, inspired and sometimes a little scared. Playing into people’s strengths helps move through failure quickly and productively.”

6. Find your peak creative moments
“For many writers, it’s first thing in the morning before life has cluttered our minds; young art directors come alive mid-afternoon, and many designers are night owls,” observed Bogart. “Helping teams embrace these peak moments creates a great work environment.”

7. Go for a run
“I will get out and shut my brain off by going for a run or going to the gym,” said O’Rourke, an avid climber. “When you are doing something physical and repetitive like running or swimming, you can choose to focus on what you are doing physically — it’s enough of a distraction that you don’t have to reflect on anything– but you can also choose to just think, and it gives you more control over the direction your thinking goes in.”

8. Be distracted
“I can never focus on things for more than an hour at a time,” said Zada, who has been taking breaks in the middle of the day to go to the movies. “Otherwise if you force it for too long, then you start over-thinking things and second guessing yourself.”

9. Try a creative exercise
“Micro-assignments are really useful,” said O’Rourke.”Like asking your team to come up with a script for a response to a customer-complaint call — you never use these things, but they help teams get their heads in a different space.”

10. Use it or lose it
“I think [creativity] functions like a muscle: It gets stronger the more you exercise it,” said Steve Babcock, executive creative director at Evolution Bureau. “It all comes down to how much you enjoy being creative — if you enjoy it, you will find reasons to exercise it, and the more you exercise it, the better you’ll get.”


Being a “social brand” has become the buzzword to be amongst Fortune 500 companies over the last few years, and rightfully so. As Google’s efforts to deliver Internet access to unserved regions through balloons, drones and satellites are becoming a reality, they’re essentially creating a globally represented social market. These advances in technology and the high adoption rate of social media platforms across demographics will give virtually all consumers a voice to speak out on the brands they love and loathe, whether the brand is represented on social or not. It comes as no surprise then, that some of the most prominent brands have found themselves to be quite fragile when under scrutiny of the masses of consumers active on social today.

To meaningfully impact these conversations, brands need to embrace social advertising and its unparalleled ability to (conveniently) tweak and optimise messaging and campaigns almost in real time – effectively the attribute that makes social advertising the most “antifragile” discipline of advertising. Nassim Taleb, literally wrote the book on antifragility and it makes for some great reading, but in a nutshell, something that is fragile is slow to adapt to unexpected events, whereas something that is antifragile reacts positively to unexpected events. To provide an example, air travel is one of the most antifragile systems today, due to the fact that for each incident, the likelihood of another incident with the same cause is dramatically reduced by in-depth analysis of the possible causes of the incident.

This concept of antifragility and the way of thinking it inspires, makes social advertising unique in the field of marketing and communications. It also offers brands looking to thrive in the social space with a viable solution to take on the often daunting social landscape. However, being truly antifragile will require a brand to establish a comprehensive analytical approach that ensures the brand can maximise the insights gained from each marketing effort – from a large campaign over a few months, down to a single tweet and everything in between.

By understanding what to measure, as well as where the most impactful conversations are taking place, brands can gain insight into what motivates their audience. This enables brands to use analytical insights paired with behavioural economics principles to significantly increase the economic value of their social efforts. This approach can also be applied to inform both content creation and can lead to smarter investments in paid social media amplification, which will ultimately drive more success in the new social media landscape.

An analytical approach to the global social market also provides insights that make more traditional advertising research mechanics pale in comparison. While traditional surveys provide valuable insights to complex issues, they have inherent shortcomings. The most prominent of these is the process of selecting a sample of consumers from a target population in order to conduct a survey. This approach assumes that the sample is to some degree representative of the population, whereas in the case of social analytics the whole population, or each individual consumer is considered, resulting in a far more accurate representation of the target audience.

Furthermore, issues like bias-sampling can be completely avoided, not to mention that consumers are bound to express their stated preferences during a survey whereas social analytics provide insight into consumers’ revealed preferences. People’s stated preference often do not match their actions. This means understanding that customers’ real life behaviour is more revealing than survey-based claims potential customers make about what will convert them.

To illustrate this point, consider a fast-food restaurant brand asking customers if clean bathrooms in a restroom are required for a restaurant and they will say yes. Potential customers will say this is non-negotiable, it is required. However, these same consumers will often spend their money at a restaurant where the bathrooms are well, anything but clean.

Naturally, I’m not saying that fast-food brands shouldn’t bother cleaning their bathrooms every now and again, but this provides a clear illustration of the fallacies surveys often deliver due to providing stated preferences whereas social analytics provides revealed preferences.

The benefits of incorporating analytics into a brand’s strategy extends beyond compensating for the shortcomings of traditional research methods. The technological environment that social advertising leverages provides almost limitless mechanics to optimise marketing efforts. The ability to use multivariate testing for example, by “dark” posting the same picture or video with differentiating copy to two custom audiences while evaluating the engagement of both posts. The “winning” post can then be identified and posted to the greater audience later that same day. This also aids in identifying black swans in customer responses, serving an improvised safety net for a brand’s communication strategy.

There are countless other examples of the mechanics made possible by the advancing technology in the field of social advertising. Collectively these make social advertising the most antifragile form of marketing. This should come as a relief to brands that are trying to build advocacy amongst its consumers in the social space – this dynamic new way of interacting with customers simply needs a dynamic way of thinking to accompany it.

About the author:

Tiaan de Kock fulfils the exciting role of Data Analyst within Ogilvy Public Relations, and works alongside the Content Factory and Social@Ogilvy teams to deliver insights that can be applied to brand strategy; community engagement through content optimisation; tactical communications; and crisis management. Primarily Tiaan focuses his efforts on analysing data from various sources with the aim of measuring the success of our efforts in achieving clients’ business goals. Tiaan holds an honours in Economics and is pursing his masters. He also has a keen interest in how behavioural biases affect consumers’ decisions and perspectives towards brands. 

They say that the early bird catches the worm which couldn’t be more relevant to the incredible group of people below. What do you think they all have in common? No, it’s not just their ridiculous good looks, it’s that none of them are over the age of 24! Not only are we celebrating Youth Day today, but we are also celebrating the wonderful youths who work at Ogilvy. The #OgilvyYoungOnes. #OgilvyYoungOnes Keneilwe Masoetsa, 22, Television Production Intern

What I love about being young at Ogilvy is that you can unleash your potential, it’s a creative environment where I can just be myself. When I’m not at Ogilvy, I’m either at home relaxing, watching a movie or catching up on series. Sometimes I go out to clubs, parties, festivals, markets or comedy nights. I’m really not a fan of cats, those things are just creepy OK! My favourite song (right now) is Isaiah Rashad – Ronnie Drake and my favourite genre of music is Hip Hop & Soul Favourite Quote: “A woman’s development, her freedom, her independence, must come from and through herself. First, by asserting herself as a personality and not as a sex commodity. Second, by refusing the right to anyone over her body; by refusing to bear children, unless she wants them; by refusing to be a servant to God, the State, Society, the husband, the family, etc., by making her life simpler, but deeper and richer. That is, by trying to learn the meaning and substance of life in all its complexities, by freeing herself from the fear of public opinion and public condemnation. Only that, and not the ballot, will set woman free.” - Emma Goldman, 1970


Misty Jenkins, 19, Photographer at Go Advertising

My name is Misty Jenkins, (I prefer to be called Mist) and I’m an aspiring photographer. I am originally from Zimbabwe and moved to JHB in 2007, when I was 12. I went to St Peters College and matriculated at the age of 17 in 2012. I then went onto study Photography at Vega. In January this year, I started working at Go Advertising. I was happy to land such a good job in such a big agency and I love working here. Even though I’m not technically working at Ogilvy, we’re still part of the group and I love it because working at Ogilvy itself would be amazing. The company is so quirky and crazy and chilled out but at the same time so successful.  I would really love to be more involved in Ogilvy itself. My true dream is to either be a car photographer because I have a passion for cars, or a fashion photographer & retoucher. It’s nice to work in an agency so young because I get to meet loads of people and grow business-wise from such a young age. I’d say the most striking things about me is my hair, my sarcasm and ability to make people laugh. I cannot list pet hates because there’d be too many! My favorite quote is “Happiness can be found in even the darkest of times, if one only remembers to turn on the light.” – Albus Dumbledore.


Zoe Mabie, 23, Brand Team Assistant

Ogilvy is an awesome place to work because of the amount of things we get exposed to. I’ve discovered that one cannot stop learning once one has entered an industry, things are constantly evolving and changing, and it’s usually for the better; to better your way of communication and the ways in which you suggest your clients should communicate. So… Ogilvy keeps me plugged in! ODMA, How to Fridays and inspiration sessions all keep me well informed and I absolutely love it! When I’m not working my ass off….I’m out and about! I love immersing myself in the Joburg culture and my portfolio is quite diverse when it comes to the places I visit… I don’t say no. If I’m not in Maboneng or Braamfontein, I’m in Parkhurst. If I’m not at art or graffiti exhibitions I’m at rooftop parties. If I’m not in the mood for hipster, I’m go-karting. When I’m not out and about…I’m photographing with my Nikon DSLR (not just my iPhone). I love photographing parks in winter, the reflection of clouds on glass or mirror buildings, people, compositions, whatever my eye is drawn to. Often people may get carried away with trying to communicate something in a creative way… being young may benefit the team in reminding them that some things are better left simple. Other times, teams may be too conditioned by clients to be simple or rigid, being young can encourage the team to take risks. I’ve never really had an all-encompassing quote, never found myself able to stick to it as life and times are ever changing… my lack of commitment is very evident in the fact that I don’t even have a tattoo. I do have a book with a number of quotes that have spoken to me at those moments in time, and I enjoy going back to them and seeing if they’re still relevant. The most resonating quote I’ve come across recently, was one I discovered on a mural while travelling Rome. The quote said “vietato dimenticare”, which means: forbidden to forget. I love this quote as it reminds me to stay present, to truly take each lesson learned and observation made, into the fabric of my future self. It’s easy to learn something, but not as easy to live the lesson. This is what I aim to do.


Kirsty Ballard, 23, Community Manager at Social@Ogilvy

Like every 90s kid, I was given a certificate for ‘participation’ or whatever that means. I left the confines of Fourways and ventured to England where I fed old people mushy peas and soggy biscuits (got a certificate for that too). I then joined Ogilvy as a youngin’ three years ago with a weird obsession for social and ‘putting things on the line’. The most valuable lesson I’ve learnt from my mentors at Ogilvy over the years is, “Never trust a man without a moustache, who never swears & that can’t hold his whiskey,” but above all that, “Good habits formed at youth make all the difference”.


Asiphe Sandla, 22, Account Executive

One of my favourite things about Ogilvy is the culture here and how diverse we are. I’m a very ambitious and dedicated young lady who is not afraid of taking on challenges because I view them as opportunities to grow. I’m outgoing and full of life, I aim very high and as high as I aim is as high as I go. I believe in myself and motivate myself everyday because I believe I am capable of doing more. To grow. When I’m not working, I am travelling with my husband and beautiful daughter “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ― Maya Angeloustrong


Marcus von Geyso, 23, 2014 Ogilvy Graduate (Art Director)

Perks of being young at Ogilvy: I can make it to the canteen before the other people to grab lunch. Not fit, just young. I also get to bring new energy to the Ogilvy Campus. A few random things about me: I started building wooden furniture and love creating and building things with my hands. I Love the outdoors, hiking, and climbing. I am a massive supporter of the Maker Movement. l’m always up for the next crazy adventure, especially if I can take my GoPro. Oh, and I’m a beach bum. “It’s today. Create something already.” “Be a Jack of all trades and master of most.”


Mark Zeller, 23, Manager of Marketing & Communications at Ogilvy & Mather South Africa

Joining Ogilvy & Mather as a part-time web applications developer at the age of 19, in 2011, Mark is now responsible for the agency’s internal and external communications, its digital eco-system, and helps to keep Ogilvy and its people, famous. His Twitter bio reads as follows: Manager, Marketing & Communications at @OgilvySA. Lover of big ideas & biz dev; curious about the world; obsessed with Veblen goods. “I’m lucky to work at Ogilvy, a place where I get to teach and learn at the same time. Use your youth as an opportunity; see it as your biggest strength.”


Maxine Pillay, 24, Community Manager at Social@Ogilvy

I’m Maxine but I prefer Max. One of the benefits of being so young at an agency like Ogilvy is that everyday is a new adventure where you can meet and learn from new people. When I’m not working I spend my free time doing anything food related. I love cooking and reading food blogs. I enjoy hanging out with my friends and doing yoga. One of the quotes I love is from my favourite book, The Alchemist by Paulo Coelho: When you want something, all the universe conspires in helping you to achieve it”. I love life. I’m happy by nature, always smiling and laughing but I’m a huge neat-freak! I’m a lover of cheese, love and baby animals.


Nompumelelo Galela, 20, Copywriter Intern

I love working at Ogilvy because of the people I get to meet and the number of different things I get exposed to. The advertising industry is so versatile that you find yourself learning about a lot more than being a writer, and of course it helps to be surrounded by a number of crazy personalities. It makes the deadlines easier to bare.I think what I love most about being so young and being in the industry is something Corli said to me: we are allowed to make mistakes and are given the opportunity to learn from them, best of all we can ask as many questions as we want to. What more is there to do in life if not to learn right?When I’m not working, I’m meeting new people and going out.“Youth is happy because it has the capacity to see beauty. Anyone who keeps the ability to see beauty never grows old.” ― Franz KaftaI am loud, opinionated, and I crack myself up! When I’m not practicing my right to be stupid I like being alone, listening to music or watching series. Love to read too! I’m young wild and free… and I question everything.


Mamauba ‘Mobi’ Malahlela, 22, Brand Team Assistant

The benefits of being young in the agency are that you have a fresher take on things and go against the norms or typical ways of thinking and doing things. What I like about working here is you get to work with a wide spectrum of people and personalities.  They try to boost our morale in fun creative ways. That’s cool. If you wanna know more about me, how ‘bout you have a young chat with me and you’ll find out! “I, for one, hope that youth will again revolt and again demoralize the dead weight of conformity that now lies upon us” – Howard Mumford Jones


Trygue Cafun, 23, Strategy Intern

A Durban native who came seeking notoriety in the city of gold, a model by profession and a strategist by trade. I have graced the pages of international and local publications, as well as billboards, television commercials, catalogues and online campaigns. As a strategist, I champion the edicts of contemporary thought. I am a brand architect who frames experiences and builds paradigms. Although my skill set is quite vast, my greatest expertise revolves in the world of the consumer. I consider myself an advocate for the voice of the end-user. Being one the youngest people employed at Ogilvy and Mather has come with many benefits. There is no substitute to the exposure you receive working alongside industry leaders. The parallel between experience and youth at Ogilvy create a culture of innovation and learning. At Ogilvy you are never alone in your determination to achieve greatness, it is an inspiring space where young and old collaborate to create the perfect fusion of experience and ambition. “Passion rebuilds the world for the youth. It makes all things alive and significant” – Trygue Cafun

Wishing all of the #OgilvyDads a very Happy Father’s Day.

While it’s definitely a day of celebrating all of the wonderful things that our fathers do for us, it’s also important to celebrate the incredible experience that is being a Dad.

We asked some of our #OgilvyDads what they love most about having children.

Julian Ribiero, Managing Director, Ogilvy JHB:


To be a parent, a father, is a profound blessing.

To be present at the moment of their birth, and then witness, with each passing day, the wonder of this person discovering and embracing the universe & all it has to offer, is life’s greatest honour.


I am inspired by the words of Kahlil Gibran from ‘The Prophet’; On Children:

Your children are not your children.
They are the sons and daughters of Life’s longing for itself.
They come through you but not from you,
And though they are with you yet they belong not to you.

You may give them your love but not your thoughts, 
For they have their own thoughts.
You may house their bodies but not their souls,
For their souls dwell in the house of tomorrow, 
which you cannot visit, not even in your dreams.
You may strive to be like them, 
but seek not to make them like you.
For life goes not backward nor tarries with yesterday.

You are the bows from which your children
as living arrows are sent forth.
The archer sees the mark upon the path of the infinite, 
and He bends you with His might 
that His arrows may go swift and far.
Let your bending in the archer’s hand be for gladness;
For even as He loves the arrow that flies, 
so He loves also the bow that is stable.

Dustin Chick, Head of Strategy, Ogilvy PR:


The best part about being a Dad is that my beautiful daughter keeps me real. In an a world where things aren’t that real.

Nick Bedford Business Director, Social@Ogilvy:


The best thing about being a father to me is knowing that every day that I get to go home to the most beautiful girl in the world. The feeling of unconditional love between myself and Sarah is the most powerful experience I have ever felt. This is what makes me get up and going in the morning. This is what makes me work as hard as I do. This is what has taught me what it is to love. This is what makes me who I am today.

Abey Mokgwatsane, CEO, Ogilvy South Africa:


The best part of being a father is helping my son become a better man than I am.


Ogilvy PR hosted #Itiye on Wednesday, an event where all of our departments get to showcase the incredible people, teams and work at the agency.

To say that the presentations blew us away is a complete understatement so we thought we’d share some of them with you.

The first of which is ‘A Short Documentary by OgilvyOne’.

Enjoy! It is hysterical!


It’s #APEX time and we’re holding thumbs for the awards ceremony!

Our first entry is KFC ‘Faces of Hope’ campaign, which saw donations amount to an incredible R3.7 million (85% above target).

KFC’s ‘Faces of Hope’

We also entered KFC’s ‘Double Down’ launch campaign, which drove category sales by 50% (33% above target).

KFC’s ‘Double Down’

Cell C’s ‘Wake Up South Africa’ campaign enabled the brand to achieve in one year what it was unable to in the last ten.

Cell C’s ‘Wake Up South Africa’

Our fourth entry is Castle Lager’s ‘Finding Tomorrow’s Bafana Together’ campaign, which in 2013 helped raise a total of R5.5 million – contributing to the discovery and development of local football talent.

Castle Lager’s ‘Finding Tomorrow’s Bafana Together’