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We were super chuffed when we were featured in Campaign Magazine recently!

From the article:

Ogilvy & Mather Johannesburg’s offices are located on former farmlands in Bryanston on the outskirts of South Africa’s capital city. The most iconic feature of the sprawling office campus is an original Cape Dutch house, which was initially used as the main entrance and a meeting room venue.

Analogous of the Cape farmlands, the house is what attracted O&M JHB to the property. At the time, former chairman, Robyn Putter, was quoted in a local newspaper as saying, “This is an appropriate choice since our agency was started in Cape Town.”

Following a restoration of the house and the construction of additional office space, O&M JHB moved into the aptly named Brand Building, on December 1st, 1992. The Cape Dutch theme was incorporated into the new office space, using uncomplicated and inexpensive design concepts and materials.

Read the full article here.

ogilvy-we-sell-or-else

Every morning I walk past David Ogilvy’s “We Sell or Else” stencilled on the glass wall of our reception.

Yet in social, marketers aren’t even turning up to sell a lot of the time.

It’s not surprising if they aren’t trying to sell through social – since many brands have had failed attempts.

Relatively little traffic to e-commerce sites is driven by social. Plus conversion rates are often poor when people do arrive on a website from social channels.

This is unsurprising really – people in social are often simply chatting to friends, and most importantly they are spending most of their social time in apps on mobile devices. So it’s not very convenient to click on something to purchase it.

That’s why Google’s new research on how people use channels shows that social is relatively early in the purchase process compared to active search, email or paid search.

But this doesn’t mean social has no role in closing purchase decisions. There’s a big difference between ‘People use social earlier in the funnel than search’ and ‘Marketers should mainly use social to influence consumers at the top of the funnel.’

People use social for over an hour every day on average – so it inevitably plays a significant role at every stage of consumer journeys. This isn’t always evident because:

1. Social use close to purchase is often on a different device – so while entering credit card details may happen offline, or on a different device, the rest of the journey is highly social. For clients we have worked with on multi-channel attribution models, social can influence more than 20 transactions for every one transaction where the final click comes from social.

2. Very few organisations have optimised the last few steps of the consumer journey so that they work from social. Companies often give up in social just when consumers are getting close to purchase.

Here are five ways that you can use social to close the deal:

1. Allow people to buy through social by linking their social accounts to your payment system. American Express (client) have famously done this though Sync – where you can buy through Tweeting an appropriate hashtag or checking in on Foursquare. Amazon have recently made this easier with AmazonCart.

In the near future expect many more social networks to offer direct payment through Social, as WeChat already does, and Facebook is reportedly planning.

2. If you can’t enable full payment, then using social logins at the point of checkout is a simple way to pre-fill forms, and to cross reference with your consumer database. If a consumer’s name and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 address is filled in then you’ll have reduced the number of fields that need to be filled in to just three (credit card number, expiry, security code) from the usual seven.

Twitter cards are another way to achieve this – allowing people to click to register via an email address, which you can then connect to people’s existing accounts.

3. If payment is simply too complex to arrange through social then ‘reserve this item’ is a simple way to use commitment to boost purchases – whether enabled through a comment on a Facebook page, tweeting to an account or using a hashtag.

It’s simple to tell your customers ‘reserve this by tweeting #buyOgilvy’ and to set up alerts for customers who do this, even if your commerce system can’t always automate the rest of the process.

4. Click to call is gradually starting to appear as an option in social, currently mainly in ad formats, and has huge potential given that most social use is on smartphones. Encouraging people to call, even if they don’t actually purchase in the call, will deepen their commitment as well as resolve many fears that consumers have immediately before purchase.

5. Implement reviews through your social channels – for instance linked to from your ‘About’ pages. Reviews increase conversion rates on websites, and in search, by 10-20%, yet are rarely implemented in social channels.

Rob Blackie is director of social at OgilvyOne UK

Murray Legg

We are so excited for today’s #HowToFriday session with Murray Legg! “A man with MANY talents” certainly comes to mind…

From a PhD in biomedical engineering to investment banker, digital agency boss to partner in the development of an innovative heart valve, Murray has diverse interests in industries with high growth potential.

SA Cardiosynthetics, which he co-founded with cardiac surgeon David Wheatley, is probably the venture that has the greatest potential to have global impact. Having recently been granted a patent in 11 major territories, this innovation appears well on track to make its mark on the medical industry by offering a longer term solution to a problem affecting many hundreds of thousands of people every year.

That apart, he has partnered with lifelong friend and foremost a Mom to her little boy, Imam. She enjoys spending time in Maboneng on weekends and plans to travel a lot more and see the world!

Follow #FacesofanAgency on Instagram and get to know the wonderful people who work at Ogilvy & Mather South Africa.

Mark ZellerMeet our newly-appointed Marketing & Communications Manager, @markzella, who also happens to be a wonderful human being. Mark studied Visual Communications and has many talents & skills, including web development! He is curious about the world and

its many cultures and plans to travel a lot in his life.

Follow #FacesofanAgency on Instagram and get to know the wonderful people who work at Ogilvy & Mather South Africa.