Let’s be honest, the airline industry and Social Media haven’t had the best of relationships – no doubt that this is mainly driven by consumers utilizing Social Media platforms to voice their dissatisfaction in some area or another….think back to United breaks guitars, or their recent re-instatement of 9/11 flight numbers, which understandably was met with outrage from consumers.
Then there was last year’s Kevin Smith debacle, and more recently the Mother and daughter who were told that they were “too fat to fly“!
Despite inadvertently providing a (almost) constant source of bad press, have you noticed that the airline industry in general are not only embracing Social Media but are actually doing some exciting and innovative campaigns in this space?
Let’s begin with a great little time wasting utility app from SAS (Scandinavian Airlines) that isn’t actually made for its loyal customers, but for their competitor airline customers…..
