David Ogilvy’s “8 Habits of Highly Creative People” urges us to be constantly curious. It’s the only way we will see the endless trail of ideas that surround us. Our belief is that in being exposed to diverse people, we’ll be able to spark ideas and solve problems. Because, sometimes, solutions to problems come from totally unexpected sources.
This is what How To Friday is all about – exploring new territory and learning new skills. Emma Sadleir is our guest next week Friday and she’ll be chatting about the legal considerations of using social media. She has the unenviable task of trying to police the internet.
She’s a media law consultant and worked in the media litigation department of Webber Wentzel for five years before going on her own. Much of her work involves creating social media strategies and policies for corporates and schools, and providing training and workshops on social media law.
So if you’ve ever wondered whether you can get fired for what you say on Twitter or arrested for threatening a rampage on Facebook, make sure you don’t miss this one! If you’d like to attend, send us a mail. Or make sure you follow along from 11:00 on 17 May at #HowToFriday and @OgilvyJoburg.
Farai’s job is to help Ogilvy’s clients treat their customers better through designing humane experiences on and offline. He’ll be talking about some of the stupid things that people do in the digital and real world…like this video from Google shows so brilliantly:
On Friday 15 March’s session, he wants to teach you how to do his job – “User Experience Design” – so that he can go and pursue his life’s big mission: categorising all of Africa’s music.
He’s also going to answer some important questions, including but not limited to:
Why is the iPhone the greatest social media campaign ever (even without a Facebook or Twitter page)?
What is the Underpants Gnomes Social Media Strategy?
Is the “Save” button the most stupid invention in computing history?
How can we use behavioural psychology to create ads that sell more?
Why are the first 11 characters of an email’s subject line more important that the rest?
Follow him and join in the #HowToFriday conversation! Remember that if you want to join on Friday 15 March from 11:00 to 12:00, send us a mail and we’ll put you on the guest list.
Marcela Ospina is an Anthropologist who helps brands understand their consumers from a cultural perspective. She assists clients in better understanding new, untapped markets and their potential consumers.
Organisations are often looking at how to introduce products in new environments. In order to do so, they need to truly understand what the cultural nuances of these unexplored territories are, and how these nuances affect consumer behaviour. Marcela assists in discovering and analysing the consumers in potential markets.
She’s particularly interested in how offline social networks operate, and possibly influence online behaviours, or vice-versa. Discovering what underlies decision-making processes and social behavioural shifts is the goal of the research and innovation projects that she is involved in.
She’ll be talking about cultural insights she gathered around people’s use of digital and mobile technologies on her recent trip through Kenya, Nigeria, Tanzania, Ghana and Zambia.
The presentation focuses on people’s behaviours around technology, and how these impact culture, economy and social relationships. She’ll also explore some of the most important developing trends within this space.
To be part of the conversation, follow with next Friday (15 Feb) from 11:00 with the #HowToFriday hashtag. There are limited tickets available for the talk, so if you’d like to join us on campus please send an email to firstname.lastname@example.org.