Did you know there are more than 11 million people in South Africa who are affected by hunger? Of these, 3.2 million of them are children. With an empty tummy, children aren’t able to grow properly; they’re tired, more anxious and often have trouble learning and making friends. But with the right nutrition, they are able to learn, grow and thrive. Regular, healthy meals boost a child’s energy, strength and focus, helping their development and filling them with hope for a brighter future.
Children often express themselves and their feelings through their drawings. Teachers and child psychologists often use a child’s drawings to help interpret a child’s level of development and how they feel about themselves and the world around them.
This year’s KFC Add Hope campaign tells the story of Hope, using drawings from the children of Afrika Tikkun, one of Add Hope’s beneficiaries. The drawings tell a story of how a meal makes a real difference to a child’s development.
The 2015 Add Hope story will be communicated through an integrated campaign that includes the first ever TV advert for Add Hope, created solely from hundreds of actual drawings from the children that Add Hope feeds. The advert visually tells a story of how with the help of your R2 donation, a meal can make a real difference to the lives of the children Add Hope feeds.
Watch the TV advert here.
Watch the behind-the-scenes video below to see how the creative team managed to bring this beautiful story of hope to life here.
October is World Hunger Month and this month KFC Add Hope is raising awareness by pledging a plate for World Hunger Month. We are joining our friends at KFC in taking a stand for 11 million hungry South Africans!
Here’s how you can #PledgYourPlate: