Posts Tagged: ogilvy johannesburg

#OgilvyGrads inspiration from Tshepo Chaka

In Ogilvy Grads on

Tshepo Chaka is one of last year’s Ogilvy Graduate Programme winners. He impressed us endlessly with his amazing blog, hopefully he’ll do the same for this year’s batch of aspiring Grads.

How did you know what you wanted to write about?

I knew that I wanted to write about business because entrepreneurship has been an integral part of my life and I enjoy reading up on captains of various industries.

How do you keep disciplined to keep updating?

I wish I was more disciplined! I have made it my mission to become a more disciplined blogger.

Where do you find content?

I usually find content from business journals, inspiring spaces like The Grove Market, Maboneng Precinct, creative blogs and from personal experiences I’ve had running a business.

Clever ideas to keep people coming back for more?

I think the trick lies in the storytelling element of the content and urging/inspiring readers to want to become more than they are.

Easy wins to build followers – are you also active on social media to drive to your blog?

I drive my blog through Twitter and my personal Facebook profile. After having posted content on my blog, I tag influential followers on my timeline in a tweet and more often than not, they retweet the link to their followers.

What do you love most about blogging?

Touching people’s lives; I have had people send me mails noting that my blog has inspired them to start something, be it a business or a portfolio to look for formal employment.

Why did you start the blog?

I started the blog to document my thoughts around business and to encourage the spirit of entrepreneurship among young people

Has your blog helped you in your professional life?

I have had a number of young entrepreneurs calling me to ask me to share with them my views on some aspects of their businesses. In a way, I’ve become a business consultant for small businesses.

#HowToFriday with Emma Sadleir

In #HowToFriday on

David Ogilvy’s “8 Habits of Highly Creative People” urges us to be constantly curious. It’s the only way we will see the endless trail of ideas that surround us. Our belief is that in being exposed to diverse people, we’ll be able to spark ideas and solve problems. Because, sometimes, solutions to problems come from totally unexpected sources.

This is what How To Friday is all about – exploring new territory and learning new skills. Emma Sadleir is our guest next week Friday and she’ll be chatting about the legal considerations of using social media. She has the unenviable task of trying to police the internet.

She’s a media law consultant and worked in the media litigation department of Webber Wentzel for five years before going on her own. Much of her work involves creating social media strategies and policies for corporates and schools, and providing training and workshops on social media law.

So if you’ve ever wondered whether you can get fired for what you say on Twitter or arrested for threatening a rampage on Facebook, make sure you don’t miss this one! If you’d like to attend, send us a mail. Or make sure you follow along from 11:00 on 17 May at #HowToFriday and @OgilvyJoburg.

#OgilvyGrads inspiration from Caps & Nerds

In Ogilvy Grads on

If yesterday’s post from Michael Stopforth didn’t set your brain afire with ideas for your #OgilvyGrads entry, then another Ogilvite blog, Caps & Nerds, undoubtedly will. We chatted to Masego who makes up one half of the team:

“Our blog is driven by our passion for art. We generate our content from daily inspirations in our environment. We’re passionate about sharing ideas, beautiful artworks that hopefully inspire people around the world. Having daily themes to help guide your posts and generating enough content in advance makes it easy to post constantly. It also keeps our followers interested and looking forward to the next post. Our followers are online friends, other bloggers and people with the same interest. We also keep ourselves inspired by posts from other bloggers and hopefully make friends along the way.”