You might still see social as a rowdy child, indulged as the youngest addition to the family of tools we use. Truth be told, social’s no longer an infant – it is a mainstream tool that’s learning to earn its keep just like the older kids. One of the most important steps to bringing some discipline to this problem child is through proper measurement.
Looking at simple metrics like retweets, followers and influence isn’t cutting it anymore. Instead, we should be looking at our business goals and measuring the role that social media has played in reaching them. It means making sense of a fast-paced marketing channel and the reams of data it produces. That’s why we’re so excited to be working with the new Brandseye monitoring tool. It enables us to gather real-time, human-verified insights into what people think and are talking about easily and at any time.
Social@Ogilvy Business Director, Nick Bedford, will be talking with Joane Doyle from Brandsey about what this means for you and the strategy you’re trying to crack, the idea that you’re not sure will resonate and, yes, measuring how well your campaign did so you can create an awesome awards entry. Send an email if you’d like to attend on Friday between 11:00 and 12:00 and make sure to follow along on #HowToFriday.
“What you do with your data is vastly more important than acquiring still more of it,” says Sir Martin Sorrell, CEO of WPP. This week the world’s leading CRM and data specialists have come to our shores for the launch of OgilvyOne South Africa.
Voted the number one global Customer Engagement company by the business researcher Forrester last year, the dynamic digital direct agency digs deep into data to uncover powerful insights and knowledge that turn big ideas into personalised experiences.
“The world of CRM and Loyalty has been revolutionised by digital insights and delivery. Add to this the power and benefit of location-specific mobile communication, particularly here in Africa, and a new world of marketing opportunities opens up to us,” says Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide, which spans 100 offices in 51 countries.
Fetherstonhaugh is visiting Ogilvy & Mather Cape Town and our campus this week with OgilvyOne Worldwide Board members Patou Nuytemans, Annette King, Günther Schumacher and Paul O’Donnell to run training workshops with Clients and Staff and share global best practice.
To be part of the discussion and share in the insights, follow along on Twitter via the #OgilvyOneSA hashtag. The launch will be taking place on our campus from 12:00 on Friday 1 Feb.
In a constantly evolving digital landscape, social media is no longer something that can be overlooked or added as an after-thought. Marketers and advertisers are looking for ways to build relationships and leverage the power of word of mouth endorsement that strengthens the brands proposition and provides a concrete competitive edge – Social@Ogilvy can help you do just that.
Joanna is Managing Director of Ogilvy Public Relations, where she leads a team of the country’s best public relations and reputation management professionals. Joanna has built Ogilvy PR to be one of South Africa’s leading reputation and communications agencies, and plays an active role across all clients within the business.
Her experience crosses a number of major economic sectors including state owned enterprises, petrochemical, mining, fast moving consumer goods, logistics and various services industries. Joanna’s areas of expertise include strategy, high level client services, project and budget management and issues and crisis management. She’s also the custodian of Social@Ogilvy and her chat will be all about how to socialise the enterprise – both within Ogilvy and for your clients.
It’s about more than just starting a Facebook page after all, so Joanna will share case studies and interesting campaigns that show just how important social media has become in successful communication campaigns.
Follow her on Twitter and join the conversation around #HowToFriday.