Posts Tagged: Social Media

How to Friday with Joanna Oosthuizen

In #HowToFriday on

In a constantly evolving digital landscape, social media is no longer something that can be overlooked or added as an after-thought. Marketers and advertisers are looking for ways to build relationships and leverage the power of word of mouth endorsement that strengthens the brands proposition and provides a concrete competitive edge – Social@Ogilvy can help you do just that.

Joanna is Managing Director of Ogilvy Public Relations, where she leads a team of the country’s best public relations and reputation management professionals. Joanna has built Ogilvy PR to be one of South Africa’s leading reputation and communications agencies, and plays an active role across all clients within the business.

Her experience crosses a number of major economic sectors including state owned enterprises, petrochemical, mining, fast moving consumer goods, logistics and various services industries.  Joanna’s areas of expertise include strategy, high level client services, project and budget management and issues and crisis management. She’s also the custodian of Social@Ogilvy and her chat will be all about how to socialise the enterprise – both within Ogilvy and for your clients.

It’s about more than just starting a Facebook page after all, so Joanna will share case studies and interesting campaigns that show just how important social media has become in successful communication campaigns.

Follow her on Twitter and join the conversation around #HowToFriday.

 

What’s Big Right Now?

In Social, Trending topics on

To be honest that’s a fairly easy one; Kony 2012, a new campaign aimed at raising awareness of Ugandan guerilla leader and war criminal Joseph Kony has literally taken over the Web.

KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

It goes without saying that we live in a world that is driven by technology and connection, social networking sites like Facebook and Twitter allow stories to explode at an unprecedented pace. We are constantly fed news and gossip most of which, let’s be honest is mostly trivial, but just sometimes the internet is used for a good cause.

With 43 million views on Youtube within four days, ’Kony 2012′ could be the best use of the internet and social media for raising awareness of a cause to date.

Regardless of the debate around the integrity of Invisible Children as an organization, or whether or not you subscribe to the notion that this campaign promotes slacktivism (the idea that sharing, liking or retweeting will solve a problem), this single video is a lesson in what good can be achieved using the internet and makes visible the power of social media.

“If ignorance is bliss…

In Infographics, Social on

…then knock the smile off my face.” Children of the 90s will remember the famous line from Rage Against the Machine’s Settle for Nothing. Now, almost 20 years after they released that track, it’s an apt description of people’s attitude towards their privacy online. This great infographic from MDG Advertising illustrates that point perfectly: