It was a weekend filled with dancing, prancing (mostly from The Hoff who hosted Sunday night’s shindig) and honouring great clients. It’s being heralded by many as one of the best Loeries to date.
Strong work for some of South Africa’s favourite brands, including Volkswagen, Cadburys and Multichoice, added up to the 24 Loeries now nesting at our offices, and Ogilvy South Africa pay tribute to these clients that have helped to shape this work.
The Grand Prix winning Volkswagen campaign by Ogilvy Cape Town, which saw a silent marching band take to the streets of Cape Town to simulate the feeling drivers would have in the Golf 6’s silent cabin, also picked up a Gold Loerie in the Live Activations category.
Silver Loeries went to Cadburys Lunch Bar “Voice Over” commercial, staring Sgt Larvelle ‘Motor Mouth’ Jones from the Police Academy…. Read more
The Loerie Awards, known fondly as ‘the Loeries’, were established in 1978 to help grow the exciting new medium of television advertising in South Africa.
Volkswagen “People” – Gold Loerie winner, 1988
Over the years the awards expanded to include radio, print, design, direct marketing, live events and digital media – always recognising, rewarding and fostering creative excellence.
Dunlop Tyres “SP33” – Gold Loerie winner, 1989
The awards were originally held at the Carlton Centre in the Johannesburg CBD, before moving onto Sun City, then Margate, and now the Mother City…. Read more